CLIENT
Mali.XO is a bold, vibrant athleisure brand designed for young girls who want to move freely and feel confident while doing it. The brand blends sporty comfort with playful style, targeting kids who love to stand out and express themselves through fashion.
DELIVERABLES
creative direction, visual identity, brand collateral, web design
THE CONCEPT
The goal for Mali.XO was to develop a bold, cohesive brand identity that felt just as fun and confident as the girls it represents. From the logo and colors to the landing page and photography direction, every element was designed with the launch in mind. We wanted the brand to feel playful but polished, something that could grow with the audience while still keeping that vibrant, youthful energy. This branding sets the foundation for a strong debut and gives the brand room to evolve as the full site and product line roll out.
