Idris French
Idris French is a hip-hop artist whose work is rooted in lyricism, rhythm, and reflection. This project was about capturing that same energy through design. His most recent works, T.O.D. and Left Files, served as the foundation for a conceptual apparel line.
CLIENT
DELIVERABLES
apparel design
visual direction
pitch deck
THE CONCEPT
Inspired by the tone and themes of T.O.D. and Left Files, I created a capsule collection that reflects the clarity, rawness, and depth of Idris’s work.
This project was developed to extend the world of his music into something wearable—bold, minimal, and rooted in message. The designs pull directly from his lyrics, visual motifs, and the spirit of each album to create a range of pieces that feel honest and lived-in.
The deliverables included original apparel concepts, mockups, and a full pitch deck featuring brand direction, target audience, and a rollout strategy.
This drop served as an introduction to what wearable storytelling could look like for Idris. More apparel is already in the works as we continue to build on this foundation.
